Terms & Conditions

Terms & Conditions for AF Associates UK

Last updated: 3 July 2026

1. Introduction

These Terms & Conditions (“Terms”) govern your use of the website afassociatesuk.com and any related services provided by AF Associates UK (“we”, “us”, “our”). By accessing our website, registering an account, submitting an enquiry, or using our consultancy services, you agree to be bound by these Terms.

If you do not agree with any part of these Terms, you must not use our website or services. We also process personal data in accordance with our Privacy Policy.

2. About Us

AF Associates UK is a UK-based education consultancy. Our details are:

• Website: afassociatesuk.com
• Registered address: 47 Cavell Street, London, E1 2BP, United Kingdom
• Contact email: info@afassociatesuk.com
• Telephone: 02 073 778844

3. Our Services

We provide education consultancy services, which may include (but are not limited to):

• Advising on suitable courses, universities, and study pathways
• Guidance on student finance and funding options
• Support with applications to partner educational institutions
• Referral and agent partnership programmes — see our Refer & Earn programme and Commission Policies (referrals, agents, and partners) for payout and clawback details
• Information resources, webinars, and consultations

We act as an independent consultancy. We do not guarantee admission to any university or college, nor do we guarantee the availability of funding or finance. Final decisions rest with the relevant institution or funding body.

4. Eligibility & Accounts

To use certain features of our website (such as registering for an account or submitting an application), you must:

• Be at least 16 years of age (or have parental/guardian consent if under 18)
• Provide accurate, complete, and up-to-date information
• Keep your login credentials confidential and notify us of any unauthorised use
• Accept these Terms and our Privacy Policy where required

We reserve the right to suspend or terminate accounts that provide false information or breach these Terms.

5. Use of Our Website

When using our website, you agree not to:

• Use the site for any unlawful purpose or in violation of applicable laws
• Attempt to gain unauthorised access to our systems, data, or other users’ accounts
• Upload or transmit viruses, malware, or harmful code
• Scrape, copy, or reproduce content without our prior written consent
• Impersonate any person or misrepresent your affiliation with any entity
• Harass, abuse, or harm our staff, partners, or other users

We may restrict or terminate access to our website at any time if we reasonably believe these rules have been breached.

6. Consultancy Services

Any advice or information we provide is for general guidance purposes. While we endeavour to ensure accuracy, we do not warrant that all information (including course details, fees, deadlines, or funding criteria) is complete, current, or error-free. You should always verify important details directly with the relevant university, college, or funding authority.

Where you engage us for consultancy services, any specific scope, fees, or obligations may be set out in a separate written agreement, service letter, or contract. In the event of conflict between these Terms and a signed agreement, the signed agreement shall prevail.

7. Fees & Payment

Many of our initial consultation and enquiry services are provided free of charge. Where fees apply, we will inform you clearly before you incur any charge. Unless otherwise agreed in writing:

• Quoted fees are exclusive of VAT where applicable
• Payment terms will be communicated at the point of engagement
• Refunds, where applicable, are subject to the terms of any separate service agreement

8. Intellectual Property

All content on this website — including text, graphics, logos, images, downloads, and software — is owned by or licensed to AF Associates UK and is protected by UK and international intellectual property laws.

You may view and print pages for your personal, non-commercial use. You may not reproduce, distribute, modify, or create derivative works from our content without our prior written permission.

9. Third-Party Links & Partner Institutions

Our website may contain links to third-party websites (including universities, funding bodies, and social media platforms). We are not responsible for the content, policies, or practices of those sites. Accessing third-party links is at your own risk.

Where we refer your details to a partner institution with your consent, your relationship with that institution is separate from your relationship with us. Their terms, privacy policies, and admission requirements apply independently.

10. Limitation of Liability

To the fullest extent permitted by law:

• We shall not be liable for any indirect, incidental, special, or consequential loss or damage arising from your use of our website or services
• We are not liable for decisions made by universities, colleges, funding bodies, or other third parties
• Our total liability to you for any claim arising from these Terms or our services shall not exceed the amount you have paid us for the relevant service in the twelve (12) months preceding the claim, or £100, whichever is greater

Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under UK law.

11. Indemnity

You agree to indemnify and hold harmless AF Associates UK, its directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your breach of these Terms, misuse of our website, or provision of inaccurate information.

12. Termination

We may suspend or terminate your access to our website or services at any time, with or without notice, if you breach these Terms or if we reasonably believe continued access would harm us, our partners, or other users.

You may stop using our services at any time. Provisions that by their nature should survive termination (including intellectual property, limitation of liability, and governing law) will continue to apply.

13. Governing Law & Jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Changes to These Terms

We may update these Terms from time to time. When we do:

• We will update the “Last updated” date at the top of this page
• We may notify registered users by email or via a notice on our website
• Continued use of our website or services after changes take effect constitutes acceptance of the revised Terms

15. Contact Us

If you have any questions about these Terms, please contact us: